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importance of photography

Submitted by Ehouse_Editor on Jul, 09/07/2018 - 12:42

The importance of photography

Great pictures are the difference between a good estate advert that grabs your attention, and one that gets glanced over. The professional photographers working with us have the experience and knowledge to shoot the best angles for your property

Importance of photography online

The buying process starts with the click of a mouse and can result in one of the most important purchases of a lifetime. When using property search websites, the buyer usually narrows the search criteria with elements such as price, location, and number of bedrooms, so their next click action is based on photography. As a result, the first, primary exterior photo is absolutely critical to the sale of a home. After clicking on a specific listing, the following photographs need to support the initial decision to investigate that property further, and motivate the viewer to organize a viewing.

With the market growing ever tougher countrywide, gaining that extra click can be an important step to securing a sale and earning your commission.

Did you know?

  1. Researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo—the one that shows the exterior of the home—for a total of 20 seconds.
  2. According to a new analysis done by Redfin Corp., property listings that use photographs taken by the higher-end DSLR cameras favoured by photographers and photography enthusiasts, tend to do better than those that use lower quality, point-and-shoot photos.
  3. 61% more clicks occur on houses captured by a property photographer, using a DSLR camera verses a point-and-shoot as reported by RedfinCorp.